6 in 10 SMBs Using Their CRMs for Email Marketing
This morning I read with great interest the Marketing Charts article on how CRM system customers are using their software, and what they value most of its capabilities. “SMBs are putting their customer relationship management systems (CRMs) to work for a range of use cases beyond just management of prospect and customer contact information.” Results of the Scribe Software report show that beyond the 94 percent of customers who are using their CRM to manage contacts, 65 percent are using it for lead nurturing, and 59 percent each for email marketing and sales forecasting.
However to no surprise, the top area most SMBs (85 percent) value in their CRM systems is in the systems ability to store all prospect or customer info in one place. The other top value drivers include the ability to share data among sales, marketing and other departments (77 percent), the ability to run reports on the health status of their sales pipeline (64 percent), and the ability to run marketing reports (53 percent). It should be a goal for all companies to align their Marketing and Sales efforts to improve the efficiency of the complex branding and sales process.