Aiming to Please
Taking your business to the next level doesn’t mean doing the same thing you’ve been doing in greater quantity or at lower cost. It means finding out what your customers need most, then becoming the best at providing it. Yes, that means you may have to change what you do and how you do it—but that’s the foundation you need to put in place in order to grow by an order of magnitude. Job #1 is to create added value for your customers. The best way to do it is to provide them an experience—one that they will notice, remember, and share. The added value you offer will win the organic revenue growth you seek; the experience will be your accelerant as it drives more referrals.
Sometimes, your business model needs to adjust according to what your customers are asking for. Always remember that the reason you’re in this is to make your people happy–so listen to them! Creating a good experience for those that use your product will only enhance your relationship and create more buzz about what you’re doing.
So get out there and ask what your customers want! And to keep track of their responses easily, check out our easy-to-use template here.