Convert Leads into Customers with Clearer Communication
In a perfect world, converting leads would be easy as 1, 2, 3. But the truth is, many companies struggle with converting leads. In fact, 79% of marketing leads never convert into sales.
This article by the SCORE Small Business Success Blog focuses on the keys to converting your potential customers into actual customers through open and honest relationships. They list three important parts to building these open and honest relationships:
- Know Your Competition and Know Where You Stand
- See Through Your Customers’ Eyes (And Listen Through Their Ears)
- Go a Step Further, Nurture
“At its very core, converting leads into sales, is simply about being a good match for client needs and desires and effectively communicating that match.”
Check out the full article for examples of tactics used for clearer communication and how they could work for you.