Convert Leads into Customers with Clearer Communication

In a perfect world, converting leads would be easy as 1, 2, 3. But the truth is, many companies struggle with converting leads. In fact, 79% of marketing leads never convert into sales.

This article by the SCORE Small Business Success Blog focuses on the keys to converting your potential customers into actual customers through open and honest relationships. They list three important parts to building these open and honest relationships:

  1. Know Your Competition and Know Where You Stand
  2. See Through Your Customers’ Eyes (And Listen Through Their Ears)
  3. Go a Step Further, Nurture

“At its very core, converting leads into sales, is simply about being a good match for client needs and desires and effectively communicating that match.”

Check out the full article for examples of tactics used for clearer communication and how they could work for you.

Dave Oshlag has been helping companies large and small stay organized and focus on the right projects for more than 25 years.  His specialty is saving hours of time wasted on disorganized systems without spending thousands of dollars. He’s best known for enabling massive changes in productivity with tools like W5 Templates that are simple, streamlined and get people organized quickly.

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