Customer Relationships – Benefits of Chitchat

W5T Logo OnlySome call it “the gift of gab”, others think of it as “networking” and others frame it as “chitchat”.  Tuesday’s (8/13/13) WSJ article entitled The Hidden Benefits of Chitchat does a nice job of reminding us about the basics of making small talk.  It’s not all about you, it’s about getting to know the other person.  Building customer relationships takes time and there’s a bit of an art to it. Maintaining that information for future use is one of the great benefits of a CRM system.  The power of being able to easily look up a contact’s personal or past business information should not be underestimated.  Nothing impresses a client more than remembering their spouse and/or their children’s names.  The details do matter.  Put yourself in position to impress.

Dave Oshlag has been helping companies large and small stay organized and focus on the right projects for more than 25 years.  His specialty is saving hours of time wasted on disorganized systems without spending thousands of dollars. He’s best known for enabling massive changes in productivity with tools like W5 Templates that are simple, streamlined and get people organized quickly.

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