Gartner: CRM is a Top Application Software Investment Priority

business-worldwideIn a large-scale IT spending study by Gartner, results confirmed that Customer Relationship Management (CRM) has taken the lead over Enterprise Resource Planning (ERP) as the top application software investment priority. This research further validates the trend in business to focus on enhancing the customer experience. The survey also presented that respondents’ top three application software investment initiatives for 2013 are CRM, ERP, and office and personal productivity tools.

Overall, Gartner has predicted modest increases in software spend worldwide from now until the end of 2013. However, developing countries such as Eastern Europe, Latin America and Asia/Pacific are expected to experience the largest budget increases. Learn more here.

Flickr photo courtesy of joey.ganoza

Dave Oshlag has been helping companies large and small stay organized and focus on the right projects for more than 25 years.  His specialty is saving hours of time wasted on disorganized systems without spending thousands of dollars. He’s best known for enabling massive changes in productivity with tools like W5 Templates that are simple, streamlined and get people organized quickly.

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2 comments on “Gartner: CRM is a Top Application Software Investment Priority
  1. I must say this is a great article i enjoyed reading it keep the good work 🙂