Tag: CRM for Sales

How Sales and Marketing Should Use CRM

I read with great interest the article “Why Sales People Actually Hate Leads” by Fast Company. It talked about how Sales and Marketing teams are using, or not using for that matter, their CRM systems to generate hot leads. This

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The #1 CRM Implementation Challenge

Robert F. Kennedy once said, “About twenty percent of the people are against any change.” Change can be a scary thing, and because we oftentimes fear or dread change, I’d recognize the top challenge of a business when implementing CRM

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