Tag: Marketing

Defining CRM

Customer Relationship Management (noun): A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. A computerized system for identifying, targeting, acquiring, and retaining the

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Convert Leads into Customers with Clearer Communication

In a perfect world, converting leads would be easy as 1, 2, 3. But the truth is, many companies struggle with converting leads. In fact, 79% of marketing leads never convert into sales. This article by the SCORE Small Business

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6 in 10 SMBs Using Their CRMs for Email Marketing

This morning I read with great interest the Marketing Charts article on how CRM system customers are using their software, and what they value most of its capabilities. “SMBs are putting their customer relationship management systems (CRMs) to work for

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The #1 CRM Implementation Challenge

Robert F. Kennedy once said, “About twenty percent of the people are against any change.” Change can be a scary thing, and because we oftentimes fear or dread change, I’d recognize the top challenge of a business when implementing CRM

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