Tag: sales leads

How Sales and Marketing Should Use CRM

I read with great interest the article “Why Sales People Actually Hate Leads” by Fast Company. It talked about how Sales and Marketing teams are using, or not using for that matter, their CRM systems to generate hot leads. This

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The Top 3 CRM Performance Metrics

How do you define success of a new product, sale, or employee? You probably have some sort of performance goal or objective laid out for each entity to achieve. In implementing a CRM system, there are three main performance metrics

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