The EA is Your Networking Superman
As an independent business owner you quickly get to know the people who can either make or break your day. One of those key people, when it comes to networking is the Executive Assistant (EA). This is the one person, who can get you through to your client or prospective client when no one else can. Last week’s WSJ article The Most Powerful Person in the Office by Rachel Feintzeig relates some great stories about how these can do “assistants” are fully vested and very often are of the same mind set and sometimes one-step ahead in anticipation of what their executive is going to need or want. Recognizing these supremely organized and talented professionals is a must. They almost always know the ins and the outs of the company. In today’s busy communication overloaded business world (e-mails, phone, voice-mail, SMS text, IM, Linked-In …) “connecting” with key decision makers has become harder and harder. Personally knowing the EA, can help you break through the communication clutter to at least get on the “executive radar screen”.