As Harvey Fierstein so famously quoted in “Tootsie”, “I just want to be loved”. This also applies to our business relationships. Let me explain. Business networking is an exercise in a new form of social courting. Back in the day, the only options were phone calls, in person meetings and business associations. Today we have the following options available to us:
- Google Plus
- Phone, mobile and office
- One-on-one in person meetings
- Group meetings and/or events
Knowing and learning what works best for you and your industry takes a bit of experimentation and tracking. It’s the tracking piece most people fail to implement. Keeping track of your interactions and contacts is vital; this is the heart of customer relationship management (CRM). Without knowing how people are or aren’t responding to your overtures you don’t know if you’re being effective (loved) or not. Without tracking you don’t know the number of touch points it takes to be successful in your endeavors – be it sales, consulting, services. Without tracking, the details that help build the relationships are lost. Being able to recall details of past conversations, based on your sales cycle, is oh so important. Old fashioned things like keeping track of birthdays, work anniversaries and the first name of the administrative assistant are essential and show that you personally care about the business relationship with your contact. Take the time to track, and you’ll find out what and who are loving you back.